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10 Best Ways to Use Live Streaming for Business

This growth is not surprising, considering video is the most-consumed type of content in every user age group:

In this article, we’ve broken down ten simple ways to use live streaming for business. If you are already incorporating video marketing into your strategy, it only makes sense to jump on the live streaming trend.

✅ Boosts interaction. Any live interview can be enhanced by questions from the audience in the comment section of the live broadcast.

✅ Stackable. You can add an additional feature to a live interview, like a flash sale. This move may yield a load of conversions due to the fear of missing out and the sense of urgency.

Here’s a great way British chef Jamie Oliver continued to advertise his new cookbook, Veg, by live streaming recipes from it.

✅ An effective tactic to generate leads

✅ An incredible engagement booster

✅ Helps a brand create tighter connections with their audience

✅ Great way to share your expertise on a subject

✅ Helps sell, educate, and entertain all at the same time

Here is a Linkedin Live session with Meagan Tanner, head of Google My Business Strategic Partnerships. Meagan covered a set of topics, the major one being “How to stand out using the Google My Business listing description.” She also answered the most popular questions from the audience during the session. The video ended up with 260K views.

A filmed product demo can overcome any other kind of product promotion video. It is a good fit for seasonal product launch marketing campaigns, as well as exclusive deals and specials.

✅ Live streaming is quite easy to arrange. Live video of a product in use will increase the traffic to all goods/services overall. Thanks to platforms like Restream, distribution and multistreaming to a number of platforms is only a couple clicks away.

✅ Live streaming increases sales conversions. It is quite easy to include a special offer in a live streaming event. This way viewers will be able to watch and act on the emotion right away.

✅ Live streaming provides reusable video material. Who said you can’t post the recording on social media? Do so and more people who have missed this one will look forward to the next one and subscribe.

✅ Can be easily turned into (or reinforced with) several other marketing formats, like a flash sale, a brand awareness event, or a product demo

✅ The footage can serve further by being repurposed

✅ Builds viewers’ engagement through the power of real-time video

✅ Works for smaller brands’ live streaming strategies as an awareness booster

This was how Fenty Beauty launched their makeup line. The brand’s biggest asset, its co-owner Rihanna, hosted the event, which made perfect sense. It also garnered a million more attendees than it would otherwise. The soiree included makeup master classes, interviews, crowds of press, flashy LED screens, and loud music. Fenty’s online store launch was announced at the end of the evening. According to Forbes, Fenty Beauty accumulated $570 million in revenue through just 15 months of operation.

✅ An audience-growing tool

✅ Very interactive strategy; builds community around the brand

✅ Chance to showcase the team behind the project

✅ Gives a “human face” to the brand on the screen

Andrew Rea, a filmmaker who recreates recipes from TV, movies, and video games, launched the Binging with Babish YouTube cooking channel back in 2016. Over 6 million subscribers watched his live Behind the Scenes. Andrew and his team demonstrated a perfect combination of audience growth tactics, brand awareness growing, and one’s own brand building along with some fundraising. It’s always satisfying to see someone doing what they love for work. Way to go, Babish.

✅ Easy to complete — money-saving and straightforward, a live demo will take a single shooting set to accomplish.

✅ Conversion-boosting — the fear of missing out will work to boost product sales.

✅ Can be supplemented by product trials, brand announcements, and giveaways

Check out how the vertical-folding Motorola Razr is presented on the CNET stage by Doug Marceau.

✅ Can fit almost any type of advertisement, demo, or presentation with educational content

✅ Potentially garners a more diverse demographic than a common branded event

✅ Draws larger media attention

Keynotes from CEO Satya Nadella at a Microsoft Inspire event have brought thousands of viewers to Microsoft’s YouTube channel.

✅ Transfers a physical event to a virtual location

✅ Enables monetization of the demographics that were not previously covered

✅ Builds buzz around the event

✅ Grows a community thanks to all the interaction, comments, and shares on social media

Vidsummit authorities executed a brilliant yet simple idea of selling virtual tickets to their annual event. Watch behind-the-scenes footage of what you’ve missed at the VidSummit Conference 2019.

Some companies send a lot of their cash to their audience, all for the sake of drawing bigger audiences later. Does not make sense? Well, it does to many companies. By putting on a competition or contest live, not only are they getting crazy amounts of traffic during the show, but also quite a bit of buzz after!

✅ Raise awareness about the brand

✅ Pump up the views

✅ Gain new customers and re-engage the old

✅ Cool way to promote a new product or a service

Influencer marketing has been a tried and true strategy ingredient for almost a decade. But here is how a creative idea changes up the whole way the brand is perceived. A new take on influencer marketing has proven to draw large spectator crowds and loads of media attention to the outstanding expedition.

✅ Brand can save some resources by hiring an influencer for the job

✅ Engagement-driven interactions with a real person instead of a brand

✅ Boosted live stream thanks to the influencer’s subscribers

✅ Influencers can benefit from the collaboration by gaining more viewers and subscribers.

Royal Caribbean hired several “high on life” young influencers from all over the globe to join their #ComeSeekLive campaign and stream live video from every place they traveled.

Live streaming offers multiple opportunities for businesses in practically any field. We’ve gone over several amazing ways to make yourself heard in the world of live streaming video. Influencer live streams, interviews, product demos, competition broadcasts, offline events: all of these broadcasted to a number of platforms can create superb visibility for your business.

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