How to understand the needs of a customer

How well does one know about their ideal customers? Its not easy to market, or rather its not wise to position your product without knowing who your ideal customer is.

We must be knowing the ideal customer’s background, what he/she is upto, their interests, needs, and what their day-to-day life looks like.

Creating a very specific customer leads to a better business, and the easiest way to create a customer avatar is by collecting as much data as you can and Google forms allows you to do that, for Free!

My niche is Film review/recommendations/Interesting facts related to cinema

My Ideal customer avatar — Nikhin

My ideal customer avatar is Nikhin, a male who is in his late 20s. He has a private job and prefer watching comedy, thriller and romantic movies. He likes to watch/read content related to cinema in English via Youtube or Facebook. He prefer watching movies in theatre and likes to read about the movie after watching the movie and also prefer to receive cinema related notifications via WhatsApp

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