Top 3 Programmatic Ad Platforms in 2022 and How to Choose One

If you are trying to choose one ad platform in the ocean of options there is out there, we are here to help. Read on and find out how to make that decision and the best options in the market.

Now that you’ve finished building your website, you’re ready to start making money from it. Or perhaps you’re currently a member of an ad network, but you’re not happy with how it’s operating and want to move. Or perhaps you wish to use the services of multiple networks to improve your results.

There is only one issue: there are simply too many options. Furthermore, the ad tech industry’s lingo surely doesn’t help matters. Programmatic purchasing is what? Which should you choose: CPC or CPM? Should you choose the more modern, cutting-edge IAB units or the more traditional ones?

If you haven’t taken the time to really delve in and understand how the online ad tech ecosystem works, some of these questions may seem intimidating. It may seem that picking a network for your website will be a difficult endeavour, but it doesn’t have to be.

In the end, there are a few factors you should take into account before entering into a contract with that ad network. The following are some of those factors:

Even if it may not be the case, the average internet user may assume that the advertisements they encounter on your website are either implicitly or overtly authorised by you.

The majority of publishers don’t care what ads are served as long as they are served (and are making them some money). Even while it results in quick advantages for you, this could be problematic and damaging to your brand.

Even if you discount the intangible harm that comes from association with low quality ads, it is still true that there is a hierarchy within ads and that people are less inclined to click on low quality ads, which results in lower CTR and overall advertising effectiveness.

Formats can significantly affect how well an advertisement performs, and in this case it is clear that one format does not suit all — what works for one website may turn out to be a complete failure on another.

Ad networks provide a variety of formats. If you’re unsure of which of these formats to choose, it is sensible to choose a network that offers a variety of ad display options so that you may test them out over time and determine which ones are most effective for you.

Ad networks compensate publishers through a variety of payment options. The most popular ones are fixed costs, CPC (cost per click), CPM (cost per mile), CPV (cost per view), and CPA (cost per action).

The optimum pricing strategy for your website can only be determined after evaluating each one individually and comparing the revenue it generates. The advantage of joining an ad network that offers many compensation models is that you won’t have to change to a different interface every time you want to try out a new one; instead, you can just launch a new campaign from within your current interface.

Now that you know what to take into account when choosing an ad platform, we are here to introduce you to the top 3 programmatic ad networks in 2022. Read on and try them out.

This platform is more suited than other ad networks to provide marketers with higher-quality content. This platform responds quickly to ad requests, ensuring that every impression is presented to your potential customers in the most favourable way.

They create ads for authors with their own special technology that are tailored to the look and feel of each of their websites. The native ad framework supports image, scroll, cinemagraph, carousel, and other types of advertisements.

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