The mobile web is mainstream

When Steve Jobs introduced the original iPhone in 2007, he ushered in a mobile web we couldn’t imagine and didn’t know we needed.

It’s been a decade since that incredible Steve-note. Apple’s incredible hand-held device not only changed the way we interact with each other, but with the web that’s all around us.

There are now over 5 billion devices connected to the internet. Desktops, laptops, phones, watches, refrigerators — you name it. And each with their own way of accessing and presenting information from the web.

Those of us in the web design industry could see this coming. In fact, Responsive Web Design (RWD for short) had it’s hay day a few years ago as a result of increased mobile website visibility. And it’s more important today than it was back then.

We’ve lived in a responsive web world for a while now. It’s well documented that users need to have a consistent site experience regardless of which device they’re on.

AMP sites aren’t just fast, they’re screamers. In fact, they typically load pages in less than a second and use 10x less data. As of this writing, there are 2 billion pages across 900,000 sites that use AMP to serve their content. That’s incredible of momentum for a product launched early last year.

Responsive Web Design (RWD) and AMP are platforms that both occupy mobile space but solve two different challenges.

RWD is more concerned with site flexibility and presentation. It wants to make sure your site and content get shown in the best possible light, regardless of the device it’s viewed on. In fact, mobile web design is something that comes standard now. We bake RWD in to every project, it’s just part of the process.

With these two technologies at the forefront of mobile design and development, it’s clear that a fast, beautiful, high-performing experience is non-negotiable for modern companies and products.

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